A unifying synergy: Panerai and Luna Rossa Prada Pirelli reaching finals of Louis Vuitton Cup during the 37th America’s Cup
Since 2019, the Maison has sponsored the Luna Rossa Prada Pirelli team in their nautical endeavors deepening a synergy based on performance, technological innovation and a shared commitment to pushing boundaries, underscoring the Maison’s maritime heritage. This year, in occasion of the 37th America’s Cup, this partnership strengthen further. In the waters of Barcelona, Luna Rossa Prada Pirelli team battled fiercely, overcoming the Louis Vuitton Cup’s Double Round Robin tournament and Semi-Finals – hold against US NYYC American Magic, French Orient Express, Swiss Alinghi Red Bull Racing and UK Ineos Britannia teams – qualifying for the Finals and ultimately losing against the British racing syndicate. The Italian crew thrilled spectators with their breath-taking performances, a testament to their passionate determination, powerful resilience and unwavering dedication. Panerai supported the challenges of these Modern Heroes by providing technical timekeeping instruments, engineered and tested for the toughest conditions to guarantee durability, reliability and functionality in every step of the competition. The timepieces, part of the latest Submersible Luna Rossa collection, draw inspiration from the technologies and materials used in the America’s Cup and developed according to the Luna Rossa Prada Pirelli team’s requirements, working hand-in-hand with the crew itself.
Discover the Luna Rossa novelties
Submersible QuarantaQuattro Luna Rossa
PAM01681
Submersible Luna Rossa
PAM01565
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Submersible GMT Luna Rossa Titanio
PAM01507
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Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™
PAM01543
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Submersible Tourbillon GMT Luna Rossa Experience Edition
PAM01405
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Submersible Luna Rossa Carbotech™
PAM01563
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As the Official Sponsor for Luna Rossa Prada Pirelli since 2019, Panerai has continued to deepen a relationship of mutual passion for sport and sailing.
Over the course of this partnership, Panerai has been committed to designing a series of technical timepieces, each reflecting the progress and challenges faced in competitive sailing.
Every collection showcases the forefront of technology and innovative materials characteristic of the America’s Cup, enriched by the critical insights and requirements from the Luna Rossa Prada Pirelli team.
This enduring partnership reflects a mutual commitment to pushing the boundaries.
A limited edition of 137 pieces dedicated to Luna Rossa Prada Pirelli Team’s unwavering spirit and commitment at the 37th America’s Cup.
Celebrating the powerful aesthetic of the AC75 boat, the watch’s design derived from the boat’s features translates into a silvered sun-brushed dial encased in a 44mm brushed steel case and a screwed case back showcasing a dedicated engraving of the boat.
Powered by the automatic P.900 caliber with 3-days power reserve & a unidirectional rotating bezel enriched by a black polished ceramic disk, this timepiece boasts a water resistance up to 30 BAR (~300 meters).
DISCOVER PAM01681
The Submersible Luna Rossa Carbotech™ PAM01563 is a limited edition of only 37 pieces commemorating the 37th America’s Cup, gracing the wrist of the Luna Rossa Prada Pirelli sailing team’s captain Max Sirena during the races.
Exclusive to e-commerce for 24 hours only, this capsule timepiece’s case, rotating bezel, and lever bridge are crafted from Carbotech™, whose special structure is designed to enhance the aesthetics and performance of the material.
DISCOVER PAM01563
The much-anticipated moment is finally here as Panerai stands alongside its modern heroes, the Luna Rossa Prada Pirelli sailing team, in the quest for the 37th America's Cup.
Stay abreast with the team's thrilling exploits and explore a collection of technical watches developed and tested by these exceptional athletes.
Panerai's journey with the America's Cup, a symbol of nautical excellence and innovation, marks a significant chapter in its storied history.
Since 2017, when Panerai became an Official Partner of the prestigious sailing competition and sponsored the Oracle Team USA and Softbank Team Japan, the brand has been deeply embedded in the elite sailing world.
Discover the strap assortment dedicated to Luna Rossa. To celebrate the partnership, Panerai stages a strap assortment dedicated to Luna Rossa. With a solid construction, a rubber base is associated to another material such as technical textile, inspired by Luna Rossa uniforms in terms of look and colors, offering a distinctive rendering to customise the watch. The Bi-Material straps combine the high resilience of rubber and the strong look of technical textile. Developed for modern heroes & conceived to be used in the toughest conditions, Panerai straps are subjected to a series of performance tests, for resistance to traction and torsion, friction, sweat, and UV rays.
Submersible Luna Rossa PAM01565, a tribute to the sailing heroes of the Luna Rossa Prada Pirelli team and the enigmatic depths they conquer.
Encased in a 42mm brushed steel case, the watch boasts a matt black ceramic bezel and a blue sun-brushed and black gradient finish dial.
An e-commerce limited edition, available in 300 pcs. Experience the watch at twelve selected boutiques: Casa Panerai Milan, Casa Panerai Paris, Casa Panerai New York, Dubai Mall, Firenze San Giovanni, Geneva, Hong Kong Canton Road, London Bond Street, Los Angeles Beverly Hills, Orlando, Singapore ION, Tokyo Ginza.
Book your appointment for a touch and feel experience and compete your purchase online.
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The Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™ PAM01466 showcases a nautical-inspired aesthetic with its blue sun-brushed dial and a 44mm Ti-Ceramitech™ case, an innovative material adapted from high-performance competitive fields into watchmaking.
After seven years of R&D, Panerai presents titanium ceramization process using Plasma Electrolytic Oxidation, a technique that combines the lightness of the titanium with the hardness of the ceramic and achieves a singular blue hue reminiscent of the sea.
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The Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™ PAM01543 stands out with its white matt-grained dial and a 44mm case made of blue Ti-Ceramitech™.
This high-tech material is 44% lighter than steel and showcases a fracture toughness 10 times higher than traditional ceramic.
A material that can withstand high pressure, and very high thermal stress, it is an ode to the Panerai’s pursuit of creating reliable innovative instruments for modern heroes.
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The Submersible Tourbillon GMT Luna Rossa Experience Edition PAM01405, limited to just 20 pieces, is the first 45mm Submersible to feature the tourbillon complication.
This timepiece is equipped with the calibre P.2015/T featuring the innovative patented Panerai tourbillon in which the cage rotates on an axis perpendicular to the one of the balance wheel and it makes a complete rotation in thirty seconds.
Owners will enjoy an exclusive America's Cup finals experience in Barcelona, with behind-the-scenes and front-row access to the competition with the Luna Rossa Prada Pirelli team.
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The Submersible GMT Luna Rossa Titanio PAM01507 celebrates the start of the America’s Cup races in Barcelona with a 42mm Grade 5 titanium case, its high-tech material has one of the best strength-to-weight ratios: 40% lighter and 60% harder than steel.
This metal features exceptional qualities of endurance and robustness.
The Submersible GMT Luna Rossa Titanio PAM01507 boasts a water resistance of ~50 bar (~500 meters), a significant milestone deeply intertwined with Panerai’s heritage.
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Launched at Milan Design Week 2024, the Submersible Luna Rossa PAM01579 is available for the first month only in Italian boutiques with global availability to follow from June 2024.
Featuring a 42mm steel case and a matt black ceramic bezel which is highly robust, the timepiece is powered by the P.900 calibre, developed by the Panerai Manufacture, with a 3-day power reserve and engineered for for ~30 bar (~300 meters) water resistance, reflecting the spirit of the Luna Rossa challenge.
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Panerai voyage with America's Cup reflects a legacy of nautical distinction and innovation.
This bond, first established in 2017 and cemented in 2019 as the Official Sponsor of Luna Rossa Prada Pirelli embodies the pillars of the Maison that intersects heritage with innovation.
Panerai's partnership with the sailing team culminates in a synergy of shared values, relentless pursuit of excellence, the Maison’s deep-rooted connection to the marine world, and its commitment to crafting instruments for modern heroes.
Luminor Quaranta Steel DLC Luna Rossa
PAM01408
Submersible Luna Rossa
PAM01565
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