skip to main content

You are currently browsing the version:

To access information relevant to your geographic location, we recommend using the version:


International Close ✕
Search
pan.navigation.search.input.status.text
Search
Clear
Quick links
Get ready for WATCHES AND WONDERS 2026 / Days / Hours / Minutes / Seconds
Tue Apr 14 00:00:00 UTC 2026
02:30:00
-04:00

Welcome

On the basis of the navigation informations we have set the following country and currency:

United Kingdom - £

If you want to change you can choose a different setting.

Home

Heritage fuels Performance

Begin where Panerai begins: with function.
Explore Luminor through the case architecture born in the 1960s and still defined by purpose.
Discover New Materials to see how research translates into tangible strength, lightness, and durability. 

Continue to Power Reserve, where autonomy evolved from operational need into a defining signature. 

Three pillars, one idea: performance shaped by real conditions.
The new timepieces The new timepieces

The new timepieces

Built for uncompromising performance

Discover More
Functions made Functions made

Functions made

to perform

Submersible Navy Seals Afniotech™

Discover More
Power reserve, Power reserve,

Power reserve,

pushed further

Luminor 31 Giorni Goldtech™

Discover More

The new timepieces

Timepieces that embody empowerment, strength, and unwavering confidence.
Built for uncompromising performance, these tool watches are fearless companions, ready to accompany you on any adventure, pushing boundaries and exceeding expectations.
PANERAI Luminor PNPAM01731
PANERAI Luminor PNPAM01731
44mm

Luminor

PAM01731

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor Destro PNPAM01732
PANERAI Luminor Destro PNPAM01732
44mm

Luminor Destro

PAM01732

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor 8 Giorni PNPAM01733
PANERAI Luminor 8 Giorni PNPAM01733
44mm

Luminor 8 Giorni

PAM01733

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor PNPAM01735
PANERAI Luminor PNPAM01735
47mm

Luminor

PAM01735

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor Forged Titanium PNPAM01629
PANERAI Luminor Forged Titanium PNPAM01629
47mm

Limited Edition

Luminor Forged Titanium

PAM01629

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Submersible Navy Seals Afniotech™ Experience PNPAM01089
PANERAI Submersible Navy Seals Afniotech™ Experience PNPAM01089
47mm

Limited Edition

35 Pieces

Submersible Navy Seals Afniotech™ Experience

PAM01089

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor 31 Giorni PNPAM01631
PANERAI Luminor 31 Giorni PNPAM01631
44mm

Limited Edition

200 Pieces

Luminor 31 Giorni

PAM01631

incl. sales tax

excl. sales tax

Watches And Wonders

The Panerai Manufacture

The engine that drives the technological innovation and horological craftsmanship of the Maison,

transforming ideas and concepts into concrete technical marvels.

Panerai has opened up its manufacturing process to the general public, offering immersion in a world of innovation and cutting-edge technology.

BOOK YOUR VISIT

Panerai collections

From the extreme depths of the Submersible, through the iconic presence of the Luminor, to the historic origins of the Radiomir, the Panerai collections are designed to be used in action in any environment.
Panerai Luminor Collection
Panerai Luminor Collection Panerai Luminor Collection

Luminor

Your Watch for Any Adventure

Discover More
Panerai Submersible Collection
Panerai Submersible Collection Panerai Submersible Collection

Submersible

Your Instrument for Underwater Missions

Discover More
Panerai Radiomir Collection
Panerai Radiomir Collection Panerai Radiomir Collection

Radiomir

Io, Comandante del Tempo

Discover More

The Panerai Universe

Explore the pillars that define the world of the Maison, from strategic partnerships to the intricate complications crafted at the pulsating core of the Manufacture.
Panerai eXperiences

Panerai Experiences

Embark on an extraordinary journey with the Panerai Experiences Program
Discover More
Discover More

Ambassadors

Extraordinary individuals who embody our core values of courage, innovation, and a relentless pursuit of excellence
Discover More

Movements

A commitment to technical excellence
Discover More
Discover Panerai's Materials. A brand’s signature to innovate and express itself

Discover Panerai's Materials

A brand’s signature to innovate and express itself
Discover More

News and Events

Panerai is pleased to announce that "The Depths of Time" exhibition, which successfully toured the United States and China after its debut in Florence, Italy, on September 10, 2025, will be held at Isetan Shinjuku Main Building 1F The Stage, from May 6, 2026. The exhibition, on display at The Stage in Isetan Shinjuku until May 12, offers an immersive journey through Panerai’s rich legacy. By showcasing a curated selection of historic instruments, iconic timepieces, and captivating archival materials, the Maison unveils the unique story of its military origins in an unprecedented way, demonstrating how its watchmaking expertise was born in the field, forged by the real demands of the Italian Navy. This narrative reveals the genesis of Panerai's core areas of expertise – luminescence, enhanced water resistance, extended power reserve, and robust construction – which have culminated in the unmistakable design that defines the brand today. “The Depths of Time” traces Panerai's evolution from its role as a supplier to the Italian Navy, beginning in the 1910s, to its emergence from military secrecy in 1993 with the first Luminor collection for the civilian public. Among these releases, the Luminor ref. 5218-202/A remained exclusive to the Italian Navy personnel. Today, this very timepiece serves as the inspiration behind the Luminor Marina Militare PAM05218, presented in Florence in 2025, a watch that profoundly honors this momentous chapter in Panerai’s history.

The brand’s journey continued with the acquisition by the Richemont group in 1997, propelling the Maison's growth into a globally recognized watch brand. Crucially, this transition remained true to the Maison’s DNA of professional-grade precision and robust design, which continues to be perpetuated today. The exhibition concludes with Panerai’s contemporary creations, including the vintage-inspired Luminor collection, recently unveiled at Watches and Wonders Geneva in April, perfectly embodying the fusion of heritage and performance.

Book your visit to experience this unique journey through time.

min read
Watches and Wonders 2026: The watch industry's major event is coming

Watches and Wonders 2026: The watch industry's major event is coming

The countdown has begun.
Watches and Wonders Geneva returns from 14 to 20 April 2026 for seven days of excitement at the heart of watchmaking.
From the Salon to the city center, the event promises a true immersion into the innovation and craftsmanship of leading watch brands.
Brands, professionals, journalists and watch enthusiasts from all over the world will come together for the occasion.
During the first four days, the event will be open exclusively to industry insiders, while the Public Days, from April 18 to 20, will offer a unique opportunity for watch lovers to experience the world of fine watchmaking firsthand. 
At Watches and Wonders, visitors can enjoy brand activations, immersive watchmaking workshops, inspiring exhibitions, and many more activities designed for all audiences.
An exclusive opportunity to experience Panerai vision of watchmaking and innovation, presented with Panerai’s signature Italian hospitality.

min read
Panerai Unveils a New Boutique in Osaka

Panerai Unveils a New Boutique in Osaka

min read

Discover more
Strap selection Strap selection

Strap selection

Discover More
Contact us Contact us

Contact us

Discover More
Join Pam.Guard Join Pam.Guard

Join Pam.Guard

Discover More
Book an Appointment Book an Appointment

Book an Appointment

Discover More
Subscribe to our Newsletter
SEND
Subscribe to our Newsletter
Subscribe to the newsletter and enter the Panerai world to experience timeless elegance.
panerai_newsletter_form

Newsletter

By clicking submit, I would like to receive marketing information about Panerai’s products or services. We may send you this information using email, text, telephone or post. We may also use your information to deliver personalized messages or advertising on social media or other digital platforms. You can ask us to stop marketing at any time. For further information about how we use your personal information, please see our Privacy Policy.
*Mandatory Fields

Thank you!

Your information has been submitted successfully.