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Get ready for WATCHES AND WONDERS 2026 / Days / Hours / Minutes / Seconds
Tue Apr 14 00:00:00 UTC 2026
02:30:00
-04:00

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Heritage fuels Performance

Begin where Panerai begins: with function.
Explore Luminor through the case architecture born in the 1960s and still defined by purpose.
Discover New Materials to see how research translates into tangible strength, lightness, and durability. 

Continue to Power Reserve, where autonomy evolved from operational need into a defining signature. 

Three pillars, one idea: performance shaped by real conditions.
The new timepieces The new timepieces
The new timepieces
Built for uncompromising performance
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Functions made Functions made
Functions made
to perform
Submersible Navy Seals Afniotech™
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Power reserve, Power reserve,
Power reserve,
pushed further
Luminor 31 Giorni Goldtech™
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The new timepieces

Timepieces that embody empowerment, strength, and unwavering confidence.
Built for uncompromising performance, these tool watches are fearless companions, ready to accompany you on any adventure, pushing boundaries and exceeding expectations.
PANERAI Luminor Luna Rossa Chrono PNPAM01768
PANERAI Luminor Luna Rossa Chrono PNPAM01768
44mm

Limited Edition

500 Pieces

Luminor Luna Rossa Chrono

PAM01768

incl. sales tax

excl. sales tax

New In

PANERAI Luminor Luna Rossa GMT PNPAM01791
PANERAI Luminor Luna Rossa GMT PNPAM01791
40mm

Luminor Luna Rossa GMT

PAM01791

incl. sales tax

excl. sales tax

New In

PANERAI Submersible PNPAM01756
PANERAI Submersible PNPAM01756
44mm

Submersible

PAM01756

incl. sales tax

excl. sales tax

New In

PANERAI Submersible Navy SEALs PNPAM01738
PANERAI Submersible Navy SEALs PNPAM01738
44mm

Submersible Navy SEALs

PAM01738

incl. sales tax

excl. sales tax

New In

PANERAI Submersible GMT PNPAM01495
PANERAI Submersible GMT PNPAM01495
47mm

Submersible GMT

PAM01495

incl. sales tax

excl. sales tax

New In

PANERAI Luminor PNPAM01735
PANERAI Luminor PNPAM01735
47mm

Luminor

PAM01735

incl. sales tax

excl. sales tax

Watches and Wonders

PANERAI Luminor PNPAM01731
PANERAI Luminor PNPAM01731
44mm

Luminor

PAM01731

incl. sales tax

excl. sales tax

Watches and Wonders

PANERAI Luminor Destro PNPAM01732
PANERAI Luminor Destro PNPAM01732
44mm

Luminor Destro

PAM01732

incl. sales tax

excl. sales tax

Watches and Wonders

The Panerai Manufacture

The engine that drives the technological innovation and horological craftsmanship of the Maison,

transforming ideas and concepts into concrete technical marvels.

Panerai has opened up its manufacturing process to the general public, offering immersion in a world of innovation and cutting-edge technology.

BOOK YOUR VISIT

Panerai collections

From the extreme depths of the Submersible, through the iconic presence of the Luminor, to the historic origins of the Radiomir, the Panerai collections are designed to be used in action in any environment.
Panerai Luminor Collection
Panerai Luminor Collection Panerai Luminor Collection
Luminor
Your Watch for Any Adventure
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Panerai Submersible Collection
Panerai Submersible Collection Panerai Submersible Collection
Submersible
Your Instrument for Underwater Missions
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Panerai Radiomir Collection
Panerai Radiomir Collection Panerai Radiomir Collection
Radiomir
Io, Comandante del Tempo
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The Panerai Universe

Explore the pillars that define the world of the Maison, from strategic partnerships to the intricate complications crafted at the pulsating core of the Manufacture.
Panerai eXperiences

Panerai Experiences

Embark on an extraordinary journey with the Panerai Experiences Program
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Ambassadors

Extraordinary individuals who embody our core values of courage, innovation, and a relentless pursuit of excellence
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Movements

A commitment to technical excellence
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Discover Panerai's Materials. A brand’s signature to innovate and express itself

Discover Panerai's Materials

A brand’s signature to innovate and express itself
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News and Events

Panerai's "The Depths of Time" Exhibition Tour Concludes in Taipei

Panerai's "The Depths of Time" Exhibition Tour Concludes in Taipei

Panerai's "The Depths of Time" historical exhibition recently concluded its global tour in Taipei, Taiwan. From June 12 to June 15, 2026, the exhibition welcomed the public at the historic Huashan 1914 Creative Park. This symbolic venue, with its century of history, offered an evocative backdrop, harmoniously blending local heritage with Panerai's profound narrative.

The exhibition provided an immersive journey into Panerai's distinctive heritage, tracing its evolution from an Italian Navy supplier in the early 1910s. It highlighted the brand's pivotal moment in 1993 with the public unveiling of its military-grade innovations through its inaugural Luminor collection for civilian use, and its subsequent growth following the Richemont Group's acquisition in 1997.

min read
Panerai and Luna Rossa celebrate triumphant start at Cagliari Preliminary Regatta

Panerai and Luna Rossa celebrate triumphant start at Cagliari Preliminary Regatta

The 38th America’s Cup Preliminary Regatta in Cagliari has concluded with a resounding victory for Luna Rossa, marking an ambitious launch for their 'Road to Naples 2027'. This thrilling event also heralded the official commencement of Panerai’s journey with the Luna Rossa Team, celebrating a shared commitment to performance, innovation, and the enduring spirit of professional sailing.

From May 21st to 24th 2026, Cagliari's evocative Bay of Angels provided a magnificent backdrop for this inaugural regatta. This pivotal first stop on the 'Road to Naples' saw a fleet of 8 perfectly equalized AC40 yachts engage in intense fleet races, culminating in a final match race. Luna Rossa's senior team, expertly led by Peter Burling, showcased superior tactical acumen to decisively defeat Emirates Team New Zealand, thereby securing significant momentum in this America’s Cup cycle. Notably, Luna Rossa's Women & Youth team also delivered a remarkable performance in the fleet races, despite facing challenges that ultimately prevented their progression to the final.

As a brand deeply intertwined with the world of sailing, Panerai leveraged this occasion to host an exclusive gathering of selected journalists and VICs. Guests had the unique opportunity to meet the Luna Rossa team and witness the high-stakes regattas directly from the water. This activation powerfully underscored Panerai's core values: performance and the relentless pushing of boundaries, both central to the design of its contemporary timepieces.

Attention now eagerly shifts to the second 38th America’s Cup Preliminary Regatta, scheduled to take place in Naples from September 24th to 27th 2026.

min read
Panerai celebrates Eilean’s 90th anniversary with a memorable come-back to the Classic Regatta Circuit

Panerai celebrates Eilean’s 90th anniversary with a memorable come-back to the Classic Regatta Circuit

Panerai celebrates the 90th anniversary of its iconic Bermudian ketch, Eilean, with its highly anticipated return to the classic regatta circuit. Designed and built in 1936 by the renowned Scottish shipyard Fife of Fairlie, Eilean was then rediscovered in a deteriorated state in Antigua in 2006. Recognizing its potential, Panerai embarked on an ambitious journey to restore it to its former glory and relaunched it in 2009.

 

Its comeback to the classic regatta circuit follows the last appearance in 2018, and solidifies Panerai’s enduring legacy in the sailing world. A journey that began in 2000 with the sponsorship of the Laureus Regatta Panerai Trophy in Monaco, and was further expanded in 2005 with the launch of the prestigious Classic Yachts Challenge that ran for fourteen years, with Eilean’s participation starting from 2010.

 

Eilean's 2026 season kicks off on May 15 in Viareggio, Italy, with its official launch at Cantiere del Carlo. From there, Eilean embarks on a series of classic regattas, traveling across the French Riviera, Italy, and Spain, before concluding its journey in Cannes, France. The racing calendar begins with the 30th Edition of Les Voiles d’Antibes (Antibes, 27-31 May 2026), marking the opening of the Mediterranean circuit for vintage and classic yachts.

 

Panerai commemorates this anniversary on the water with a focus on the Radiomir Bronzo PAM00760. Its distinctive 47mm bronze case, a material deeply connected to the marine world, links this timepiece intrinsically to Eilean. It also carries the enduring legacy of the Radiomir, whose case – first developed in 1935 Ref. 2533 as an underwater watch prototype for the Royal Italian Navy – has since embodied the very essence of the “Captain’s watch”, originally conceived for naval operations and forged to sail the open seas aboard the fiercest ships.

min read
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