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Geneva Flagship

informations

ouverture en cours
horaires d'ouverture
lun. 10:00 — 18:30
mar. 10:00 — 18:30
mer. 10:00 — 18:30
jeu. 10:00 — 18:30
ven. 10:00 — 18:30
sam. 10:00 — 17:45
ouvertures exceptionnelles
jours de fermeture
Distance: Km
Description
Paneraiistheproductofdistincttraditionsrootedintwocountries:thesophistication ofSwisswatchmakingartistryandanillustrioushistoryofdesigninheritancefrom Italy.Situatedat21RueduRhôneinGeneva,inoneofthemostprestigiousstreetsin theworld,Paneraiproudlyunveilsitsunprecedentedflagshipstoreconceptnamed “ModularitàEspressiva”:twowholefloorscharacterizedbyinnovativemodularity andItaliandesignblendphysicalanddigitalfeaturestodeliverauniquesensorial experience. Uponenteringtheboutique,Panerai’siconicluminousgreenwallclockmaybethe firstelementtograbcustomers’attention,butoneofthemoststrikingnoveltiesis thepresenceofalargevideowallonwhichproductcanbeimpressivelyprojected andmagnified. TVscreensandtouchscreenmonitorsarealsoavailabletodisplaydetailsthatareof interest,whileglasslesslightboxdisplaysbreakdownthebarrierbetweencustomer andproductandinvitethemtointeractwiththewatches.Toreinforcethisprincipleofexperientialinteraction,underneaththestaircaseleading tothesecondfloorisacornerdedicatedtotheLaboratoriodiIdee,awallwith portholesthat“allowscustomerstotouchandseePanerai’sphilosophyofcreating anddevelopingnewmaterialsandmovementsinatransformativeandsustainable way”statesCreativeDirectorAlvaroMaggini. Thiscorevisioncomprisedofsustainablebuildingandtransformationisechoedin themodularloungeonthesecondfloor. AstunningroomwithItalianfurnitureandiconicdesignpiecesadornthebright space,complementedbyItalianliteratureanddesignbooksand,ofcourse,someof themostprestigioushighcomplicationandspecialeditionPaneraireferences. Theloungecanundergoarapidtransformationandbecomeanelegantdiningroom inoccasionofpressandclientevents. Whennotinthelounge,clientsareinvitedtovisitthenext-doorbararea. ThebarinArtDecostylecomprisesoneofthemainelementsinthisarea,adual spacethatfunctionsbothasacaféanddrinksbaraswellasaninteractiverotating shelfthroughwhichcustomerscanplayanddiscovertheirfavoritestrapandcase combination.Amoveableplatformfollowsthecurveofthebarandallowscustomers toenjoyanItaliancoffeeorsignatureaperitivoduringtheexperience. Thebottomofthebarstructureiscomposedoftencontainersholdingtendifferent coffeebeansfromaroundtheworld,turningacorecomponentofItaliancultureand habitintoanimpressivepieceofart. AnoriginalVespafrom1956andabeautifullibraryhousingglasslessproductdisplays andItalianvintageelementscompletethesetting.Amodularstand-alonedisplay shelfareacanbeusedtohighlightthenoveltiesofthemomentormajorpartnerships: whenneededhowever,theseshelvescanbefoldeddownontothemselvestocreate furtherwalkingspace.Thepeakofthefloor’sanimationhoweverisintheshapeofacuriousperiscope, behindwhichcustomerscanseerelevantPaneraistoriesunfold. Thisnewcreativeconcept,“ModularitàEspressiva”,willbesoonadoptedinPanerai boutiquesallovertheworld,redesigningthebrands’relationshipwithitscustomers.
GenevaFlagship