Panerai proudly serves as the Official Timekeeper of the Salone del Mobile 2024 for the second consecutive year, reinforcing its historical ties with the international design exhibition.
From April 16th to 21st, the Maison will enhance the visitor experience through a pop-up at the Milan Rho Fair with a space designed to showcase the Maison's storied heritage and contemporary dynamism.
Visitors will have the opportunity to discover and purchase the new Submersible Luna Rossa PAM01579 at this event.
Launching at Milano Design Week 2024, the Submersible Luna Rossa PAM01579 is a tribute to Panerai's partnership with the Luna Rossa Prada Pirelli team on their America's Cup 2024 quest.
Available for the first month only in Italian boutiques, this watch embodies innovation and resilience, reflecting the spirit of the competition. Global availability will follow from June 2024.
Discover it first at Milano Design Week.
The Submersible Luna Rossa PAM01579 features a 42mm steel case and a matte black ceramic bezel which is highly robust, designed for durability and precision.
It's powered by the P.900 calibre with a 3-day power reserve, engineered for ~30 bar (~300 meters) water resistance, and comes with a bi-material strap with Luna Rossa’s gray and red hues as well as a second black rubber strap.
Casa Panerai in Via Montenapoleone will be a hub of animations throughout Milano Design Week, including a touch-and-feel experience to discover the new Submersible Luna Rossa PAM01565, the new e-commerce limited edition available in only 300 pieces.
This location continues the immersive journey into the world of Panerai for design and high-watchmaking enthusiasts.
PURCHASE NOW or BOOK AN APPOINTMENT
