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Trade-In Service

Trade-In Service

In partnership with the premier pre-owned watch specialist, Watchfinder, Panerai is pleased to announce a new exchange program, through which clients may trade in their current timepiece for a new Panerai.


How it works:

  • Watch lovers are invited to visit their local Panerai boutique, where they can receive an on-site valuation of their existing watch(es). 
    • Note that the physical watch is not needed for this initial consultation
  • If the client is satisfied with the initial proposal, they will be asked to provide Panerai with the instrument, along with any supporting paperwork and packaging
  • Panerai will ship the watch to our partners at Watchfinder for a complete inspection and final valuation, which is then presented to the client
  • If the Watchfinder valuation is approved by the client, Panerai would be delighted to apply that value towards a new Panerai watch


Please note that this service is available in Panerai boutiques across the UK, France, Germany, Switzerland, the USA and Hong Kong, and applies to all Panerai watches.