- Paris Champs-Elysées, 120 Avenue des Champs-Elysées - Paris, FRANCE
- Phone: + 33(0)170611660
- opening hours
- Mon 10:30 AM — 7:00 PM
- Tue 10:30 AM — 7:00 PM
- Wed 10:30 AM — 7:00 PM
- Thu 10:30 AM — 7:00 PM
- Fri 10:30 AM — 7:00 PM
- Sat 10:30 AM — 7:00 PM
- Sun 11:00 AM — 6:00 PM
- special openings
- The boutique will be exceptionally open on Sunday 24 December from 11am to 5pm.
- days closed
The goal is to make everyone feel at home, deeply connected to the brand’s story, merging tradition and innovation. In this breathing space the Bar Italiano is a dedicated space that functions as a café and drink bar, and an homage to the Italian tradition of aperitivo, inviting customers to savour the art of conviviality.
In a bold departure from the usual, the windows remain devoid of products. Instead, the emphasis is on discovery. From the moment clients enter the boutique, they are greeted at the reception, making each visitor’s experience personal and tailored. Guests are then escorted to one of five exclusive suites, designed to offer an in-depth experience of the Panerai world, including an area dedicated to smaller sizes, featuring soft, rounded furnishings with walls covered in artisan-crafted variegated blue resin that evokes the kaleidoscopic hues of the sea.
The iconic luminescent clock is present, a fully operational timepiece reflecting Panerai’s enduring theme of luminescence. Enhancing the boutique’s immersive environment is the large LED wall that spans two floors elevating the in-store experience.
Every contour, including the restored moldings as well the materials used throughout the boutique, have been carefully selected to honour the spirit of the building. This is particularly evident in the details of the staircase. The wood used in the stairs mirrors the existing materials, while the custom design of the staircase is crafted by a French blacksmith based on sketches and plans approved by Panerai. A remarkable detail is the brass ‘P’ subtly embedded in the staircase structure, referencing Panerai’s iconic logo.
Along the staircase, guests will discover various frames containing representations of past Panerai watch patents and vintage advertisements. Casa Panerai Paris also features a museum section on the first floor dedicated to showcasing Panerai’s most historical collection pieces.
The continuous merge of classic and modern elements continues across different levels of the boutique, with the ground floor featuring a replicated parquet flooring that matches the design language of the original flooring on the upper level. Two original fireplaces have also been restored and are matched with furnishings handpicked from renowned Italian brands.