Watches and Wonders 2026: The watch industry's major event is coming

The countdown has begun.
Watches and Wonders Geneva returns from 14 to 20 April 2026 for seven days of excitement at the heart of watchmaking.
From the Salon to the city center, the event promises a true immersion into the innovation and craftsmanship of leading watch brands.
Brands, professionals, journalists and watch enthusiasts from all over the world will come together for the occasion.
During the first four days, the event will be open exclusively to industry insiders, while the Public Days, from April 18 to 20, will offer a unique opportunity for watch lovers to experience the world of fine watchmaking firsthand. 
At Watches and Wonders, visitors can enjoy brand activations, immersive watchmaking workshops, inspiring exhibitions, and many more activities designed for all audiences.
An exclusive opportunity to experience Panerai vision of watchmaking and innovation, presented with Panerai’s signature Italian hospitality.