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Panerai Boutique Saint Moritz

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Panerai Boutique Saint Moritz

Bucherer AG Boutique OFFICINE PANERAI Via Maistra 17
Saint Moritz , 7500, SWITZERLAND

연락하기 +41 81 833 88 64

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News & Events

파네라이가 한국의 브랜드 홍보대사인 옥택연과 함께 ION 오차드에 새로운 부티크 콘셉트를 선보입니다. — 파네라이가 한국의 브랜드 홍보대사인 옥택연과 함께 ION 오차드에 새로운 부티크 콘셉트를 선보입니다.

4월 30일, 파네라이는 재단장한 싱가포르 ION 오차드 부티크의 그랜드 오프닝을 기념했습니다. 2011년부터 도시를 대표해 온 럭셔리 리테일 공간 속 약 125㎡ 규모로 확장된 파네라이 부티크는 새로운 몰입형 리테일 콘셉트를 제안합니다. 지역 내 최대 규모를 자랑하는 이 부티크는 오늘날 파네라이 툴 워치의 핵심 기술 요소인 방수 성능, 파워 리저브, 야광 기능, 그리고 견고한 구조를 중심으로 한 고객 경험을 선사합니다. 이를 통해 제품의 기능적 디자인과 역사적 의미를 보다 직관적으로 체험할 수 있도록 합니다. 파네라이의 스위스 워치메이킹 전문성과 이탈리아 디자인이 조화를 이루는 이 새로운 공간은 상징적인 이탈리아식 바를 통해 그 정체성을 드러냅니다. 동시에 남아시아 전통 태피스트리와 텍스타일에서 영감을 받은 요소를 더해 지역적 유산을 자연스럽게 반영했습니다.

파네라이 브랜드 홍보대사인 배우 옥택연이 이번 뜻깊은 자리에 함께했습니다. 그는 주요 미디어가 참석한 가운데 진행된 리본 커팅식 참여했으며, 전통 사자춤 공연과 VIC를 위한 칵테일 리셉션도 함께 마련되었습니다. 옥택연은 2026 워치스 앤 원더스에서 공개된 두 가지 대표 타임피스인 빈티지한 Luminor 8 Giorni PAM01733과 혁신적인 Luminor 31 Giorni PAM01631을 착용했습니다.

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Panerai returned as the Official Timekeeper of the Salone del Mobile.Milano for the fourth consecutive year — Panerai returned as the Official Timekeeper of the Salone del Mobile.Milano for the fourth consecutive year

Panerai proudly reaffirmed its role as the Official Timekeeper for the 64^th edition of the Salone del Mobile. Milano, marking its fourth consecutive year in this capacity. This ongoing partnership further strengthens Panerai's connection with this prestigious international event, a key reference in the design and furniture sector.

From April 21^st to April 26^th, Panerai reopened its pop-up store within Rho Fiera. This temporary space of approximately 100 square meters offered visitors an immersive experience into the Maison’s universe. Guests explored a curated selection of iconic timepieces from the Maison’s collections, surrounded by a redesigned environment. The store's selection of materials, decorative elements, and digital displays aimed to reflect the brand’s legacy and its connection to the sea world: the foundation for its core areas of expertise, including water resistance, power reserve, robust construction, and luminescence.

A notable feature was the 'Bar Italiano,' designed as a convivial meeting point that embodied Italian hospitality. Additionally, Casa Panerai Milano, located at Via Montenapoleone 19, hosted exclusive events, inviting visitors to engage with Panerai’s dynamic spirit.

To honor this occasion and highlight the natural synergy, Panerai showcased the Luminor 8 Giorni PAM01733. This timepiece, from the recent Luminor Collection unveiled at W&W26, was presented as a reflection of the Maison’s connection with the event. It was offered with exclusive availability and a preview solely for the Italian market during that week. With its distinctive Brunito finish and anthracite circular brushed dial, the Luminor 8 Giorni demonstrated how Panerai’s codes can be reinterpreted with a contemporary design approach, aligning with the forward-thinking spirit of the creations featured at the fair.

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Panerai is pleased to announce that "The Depths of Time" exhibition, which successfully toured the United States and China after its debut in Florence, Italy, on September 10, 2025, will be held at Isetan Shinjuku Main Building 1F The Stage, from May 6, 2026. The exhibition, on display at The Stage in Isetan Shinjuku until May 12, offers an immersive journey through Panerai’s rich legacy. By showcasing a curated selection of historic instruments, iconic timepieces, and captivating archival materials, the Maison unveils the unique story of its military origins in an unprecedented way, demonstrating how its watchmaking expertise was born in the field, forged by the real demands of the Italian Navy. This narrative reveals the genesis of Panerai's core areas of expertise – luminescence, enhanced water resistance, extended power reserve, and robust construction – which have culminated in the unmistakable design that defines the brand today. “The Depths of Time” traces Panerai's evolution from its role as a supplier to the Italian Navy, beginning in the 1910s, to its emergence from military secrecy in 1993 with the first Luminor collection for the civilian public. Among these releases, the Luminor ref. 5218-202/A remained exclusive to the Italian Navy personnel. Today, this very timepiece serves as the inspiration behind the Luminor Marina Militare PAM05218, presented in Florence in 2025, a watch that profoundly honors this momentous chapter in Panerai’s history.

The brand’s journey continued with the acquisition by the Richemont group in 1997, propelling the Maison's growth into a globally recognized watch brand. Crucially, this transition remained true to the Maison’s DNA of professional-grade precision and robust design, which continues to be perpetuated today. The exhibition concludes with Panerai’s contemporary creations, including the vintage-inspired Luminor collection, recently unveiled at Watches and Wonders Geneva in April, perfectly embodying the fusion of heritage and performance.

Book your visit to experience this unique journey through time.

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