Continued partnership with Luna Rossa as the Official Sponsor
Panerai is delighted to announce its continued partnership with Luna Rossa as the Official Sponsor, as they embark on their quest to win the 38th America's Cup in the vibrant city of Naples. This edition marks a historic occasion as the competition will be sailed for the first time in Italy, along the waterfront of a UNESCO World Heritage Site.
Pushing boundaries, embracing challenges, and experiencing the thrill of the sea – the modern heroes of the Luna Rossa team embody Panerai's core values as ambassadors of Italian excellence.
Marking the third America's Cup campaign of this partnership, the Maison introduces two new Luminor novelties to the Luna Rossa collection: the Luminor Chrono Flyback Luna Rossa PAM01654 and the Luminor Luna Rossa PAM01653. These high-performance mechanical timepieces, rigorously tested to ensure reliability, durability, and functionality in the most demanding conditions, draw inspiration from Panerai's deep connection to the marine world and Luna Rossa's striking aesthetics.
Panerai's journey with the America's Cup, a symbol of nautical excellence and innovation, marks a significant chapter in its history. The relationship began in 2017, when Panerai entered the elite world of sailing sports, becoming an Official Partner of the prestigious competition and a sponsor of Oracle Team USA and Softbank Team Japan. In 2019, Panerai proudly became the Official Sponsor of Luna Rossa Prada Pirelli, solidifying its nautical ties with the team during the 36th America's Cup presented by Prada, held in Auckland's Hauraki Gulf in 2021. This partnership is a natural fit for Panerai, a brand synonymous with performance and technological innovation, and its renewal underscores the enduring strength of this connection.
