Located in the heart of Aspen’s renowned high-end shopping district, the boutique will welcome year -round residents and travelers who journey to Aspen to experience the inherent beauty of the popular mountain resort destination. The spacious 1,255 square foot, two-storied landmark building with sweeping views of Aspen Mountain features an extensive presentation area, library and VIP area. The boutique has been designed to convey a welcoming atmosphere and follow a simple and classic design, made to enhance the store’s bright, transparent features with nautical accents. In honor of the historic link between Officine Panerai and the Italian Navy, the shapes and materials used throughout the boutique recall the world of the sea: simple lines alternate with wave-like structures. All materials, mainly imported from Italy, have been carefully selected while taking inspiration from the Brand’s Florentine roots. large wall clock features one of the more distinctive features of a Panerai timepiece: the “sandwich” structure of the legendary dial composed by two superimposed surfaces enclose a layer of Super-LumiNova®, used to make the index markers and numerals more visible even in badly lit conditions.