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استنادًا إلى معلومات التصفّح، حدّدنا البلدان والعملات التالية:

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المعلومات

مفتوح الآن
ساعات العمل
الاثنين 10:00 ص — 6:30 م
الثلاثاء 10:00 ص — 6:30 م
الأربعاء 10:00 ص — 6:30 م
الخميس 10:00 ص — 6:30 م
الجمعة 10:00 ص — 6:30 م
السبت 10:00 ص — 5:45 م
أيّام عمل خاصة
الأربعاء، 22 فبراير: مفتوح الساعة 12 منتصف الليل
أيّام الإغلاق
المسافة: Km
الوصف
Paneraiistheproductofdistincttraditionsrootedintwocountries:thesophistication ofSwisswatchmakingartistryandanillustrioushistoryofdesigninheritancefrom Italy.Situatedat21RueduRhôneinGeneva,inoneofthemostprestigiousstreetsin theworld,Paneraiproudlyunveilsitsunprecedentedflagshipstoreconceptnamed “ModularitàEspressiva”:twowholefloorscharacterizedbyinnovativemodularity andItaliandesignblendphysicalanddigitalfeaturestodeliverauniquesensorial experience. Uponenteringtheboutique,Panerai’siconicluminousgreenwallclockmaybethe firstelementtograbcustomers’attention,butoneofthemoststrikingnoveltiesis thepresenceofalargevideowallonwhichproductcanbeimpressivelyprojected andmagnified. TVscreensandtouchscreenmonitorsarealsoavailabletodisplaydetailsthatareof interest,whileglasslesslightboxdisplaysbreakdownthebarrierbetweencustomer andproductandinvitethemtointeractwiththewatches.Toreinforcethisprincipleofexperientialinteraction,underneaththestaircaseleading tothesecondfloorisacornerdedicatedtotheLaboratoriodiIdee,awallwith portholesthat“allowscustomerstotouchandseePanerai’sphilosophyofcreating anddevelopingnewmaterialsandmovementsinatransformativeandsustainable way”statesCreativeDirectorAlvaroMaggini. Thiscorevisioncomprisedofsustainablebuildingandtransformationisechoedin themodularloungeonthesecondfloor. AstunningroomwithItalianfurnitureandiconicdesignpiecesadornthebright space,complementedbyItalianliteratureanddesignbooksand,ofcourse,someof themostprestigioushighcomplicationandspecialeditionPaneraireferences. Theloungecanundergoarapidtransformationandbecomeanelegantdiningroom inoccasionofpressandclientevents. Whennotinthelounge,clientsareinvitedtovisitthenext-doorbararea. ThebarinArtDecostylecomprisesoneofthemainelementsinthisarea,adual spacethatfunctionsbothasacaféanddrinksbaraswellasaninteractiverotating shelfthroughwhichcustomerscanplayanddiscovertheirfavoritestrapandcase combination.Amoveableplatformfollowsthecurveofthebarandallowscustomers toenjoyanItaliancoffeeorsignatureaperitivoduringtheexperience. Thebottomofthebarstructureiscomposedoftencontainersholdingtendifferent coffeebeansfromaroundtheworld,turningacorecomponentofItaliancultureand habitintoanimpressivepieceofart. AnoriginalVespafrom1956andabeautifullibraryhousingglasslessproductdisplays andItalianvintageelementscompletethesetting.Amodularstand-alonedisplay shelfareacanbeusedtohighlightthenoveltiesofthemomentormajorpartnerships: whenneededhowever,theseshelvescanbefoldeddownontothemselvestocreate furtherwalkingspace.Thepeakofthefloor’sanimationhoweverisintheshapeofacuriousperiscope, behindwhichcustomerscanseerelevantPaneraistoriesunfold. Thisnewcreativeconcept,“ModularitàEspressiva”,willbesoonadoptedinPanerai boutiquesallovertheworld,redesigningthebrands’relationshipwithitscustomers.
GenevaFlagship