Situated in Tsim Sha Tsui, at the heart of the main luxury shopping district, the 367 square meters boutique has been redesigned and enlarged under the artistic guidance of the architect-designer Patricia Urquiola. Compared to all the other Panerai boutiques, the Hong Kong boutique is unique, with a distinctive external facade consisting of panels of undulating aluminium, fitted with a large wall clock with the characteristic Panerai dial. The store extends upwards over five floors and on the ground floor it has five large windows facing Canton Road and Peking Road, at the point where these two prestigious shopping streets cross. Patricia Urquiola, the celebrated Spanish designer based in Italy, has reinterpreted the aesthetic and technical codes of the watchmaker, respecting the brand’s identity in a timeless design. She has respected tradition with a look that is also modern and current, finding an appropriate link between the past and the future.