Only 37 Pieces, Only For 24 Hours. It's a race against time.

This September 5th, an e-commerce exclusive will be available for 24-hours-only on Panerai.com.

A special edition to celebrate Panerai as the Official Sponsor of the Luna Rossa Prada Pirelli sailing team on their quest for the 37th America's Cup.

The reveal of the timepiece will take place on August 26th, just days after the America's Cup Village opening on August 22nd.

Stay tuned for your opportunity to own a piece of sailing history.

Panerai's voyage with America's Cup reflects a legacy of nautical distinction and innovation.

Since becoming Official Sponsor of Luna Rossa Prada Pirelli in 2019, Panerai has solidified its bond with the sailing legends.

Throughout this alliance, Panerai has dedicated itself to crafting a series of technical timepieces, introducing innovations that mirror the advancements and challenges of competitive sailing.

Each collection draws inspiration from the cutting-edge technologies and resilient materials emblematic of the America’s Cup, as well as the invaluable insights and specifications of the Luna Rossa Prada Pirelli team.

This enduring partnership culminates in a synergy of shared values, relentless pursuit of performance, the Maison’s deep-rooted connection to the marine world, and its commitment to crafting precision & innovative instruments for Modern Heroes.