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Innovation meets Legacy

Exquisite timepieces where every collection reflects Swiss watchmaking

elevated by the relentless spirit of Panerai innovation.

Panerai Luminor Collection
Panerai Luminor Collection

Luminor

Essence of Panerai

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Panerai Submersible Collection
Panerai Submersible Collection

Submersible

Survival instruments

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Panerai Luminor Due Collection
Panerai Luminor Due Collection

Luminor Due

Contemporary elegance

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Panerai Radiomir Collection
Panerai Radiomir Collection

Radiomir

Una storia leggendaria

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Submersible Elux LAB-ID

PANERAI Submersible Elux LAB-ID PAM01800

Submersible Elux LAB-ID

PAM01800

incl. sales tax

excl. sales tax

New In

Our Watches

PANERAI Luminor Quaranta Carbotech™ PNPAM01526
PANERAI Luminor Quaranta Carbotech™ PNPAM01526
40mm

Luminor Quaranta Carbotech™

PAM01526

incl. sales tax

excl. sales tax

New In

PANERAI Submersible QuarantaQuattro Navy SEALs PNPAM01518
PANERAI Submersible QuarantaQuattro Navy SEALs PNPAM01518
44mm

Boutique Exclusive

Submersible QuarantaQuattro Navy SEALs

PAM01518

incl. sales tax

excl. sales tax

New In

PANERAI Submersible QuarantaQuattro Luna Rossa PNPAM01681
PANERAI Submersible QuarantaQuattro Luna Rossa PNPAM01681
44mm

Limited Edition

Submersible QuarantaQuattro Luna Rossa

PAM01681

incl. sales tax

excl. sales tax

PANERAI Submersible Luna Rossa PNPAM01565
PANERAI Submersible Luna Rossa PNPAM01565
42mm

Online Exclusive

Submersible Luna Rossa

PAM01565

incl. sales tax

excl. sales tax

New In

PANERAI Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™ PNPAM01466
PANERAI Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™ PNPAM01466
44mm

Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™

PAM01466

incl. sales tax

excl. sales tax

New In

PANERAI Luminor Dieci Giorni GMT Ceramica PNPAM01483
PANERAI Luminor Dieci Giorni GMT Ceramica PNPAM01483
44mm

Boutique Exclusive

Luminor Dieci Giorni GMT Ceramica

PAM01483

incl. sales tax

excl. sales tax

New In

PANERAI Luminor Quaranta BiTempo Goldtech™ PNPAM01641
PANERAI Luminor Quaranta BiTempo Goldtech™ PNPAM01641
40mm

Luminor Quaranta BiTempo Goldtech™

PAM01641

incl. sales tax

excl. sales tax

New In

PANERAI Submersible Elux LAB-ID PNPAM01800
PANERAI Submersible Elux LAB-ID PNPAM01800
49mm

Limited Edition

Submersible Elux LAB-ID

PAM01800

incl. sales tax

excl. sales tax

New In

PANERAI Luminor Marina PNPAM01312
PANERAI Luminor Marina PNPAM01312
44mm

Luminor Marina

PAM01312

incl. sales tax

excl. sales tax

Best Seller

PANERAI Luminor Marina PNPAM01313
PANERAI Luminor Marina PNPAM01313
44mm

Luminor Marina

PAM01313

incl. sales tax

excl. sales tax

Best Seller

PANERAI Submersible QuarantaQuattro PNPAM01226
PANERAI Submersible QuarantaQuattro PNPAM01226
44mm

Submersible QuarantaQuattro

PAM01226

incl. sales tax

excl. sales tax

Best Seller

PANERAI Submersible QuarantaQuattro PNPAM01229
PANERAI Submersible QuarantaQuattro PNPAM01229
44mm

Submersible QuarantaQuattro

PAM01229

incl. sales tax

excl. sales tax

Best Seller

PANERAI Luminor Due PNPAM01248
PANERAI Luminor Due PNPAM01248
38mm

Luminor Due

PAM01248

incl. sales tax

excl. sales tax

Best Seller

PANERAI Luminor Due Luna PNPAM01180
PANERAI Luminor Due Luna PNPAM01180
38mm

Luminor Due Luna

PAM01180

incl. sales tax

excl. sales tax

Best Seller

PANERAI Radiomir Annual Calendar Goldtech™ PNPAM01363
PANERAI Radiomir Annual Calendar Goldtech™ PNPAM01363
45mm

Radiomir Annual Calendar Goldtech™

PAM01363

incl. sales tax

excl. sales tax

PANERAI Radiomir Annual Calendar Platinumtech™ Experience PNPAM01432
PANERAI Radiomir Annual Calendar Platinumtech™ Experience PNPAM01432
45mm

Limited Edition

Radiomir Annual Calendar Platinumtech™ Experience

PAM01432

incl. sales tax

excl. sales tax

Experience

PANERAI Luminor Perpetual Calendar GMT Goldtech™  PNPAM00742
PANERAI Luminor Perpetual Calendar GMT Goldtech™  PNPAM00742
44mm

Luminor Perpetual Calendar GMT Goldtech™ 

PAM00742

incl. sales tax

excl. sales tax

PANERAI Luminor Perpetual Calendar GMT Platinumtech™ PNPAM00715
PANERAI Luminor Perpetual Calendar GMT Platinumtech™ PNPAM00715
44mm

Boutique Exclusive

Luminor Perpetual Calendar GMT Platinumtech™

PAM00715

incl. sales tax

excl. sales tax

PANERAI Radiomir Tourbillon GMT Bronzo PNPAM01284
PANERAI Radiomir Tourbillon GMT Bronzo PNPAM01284
45mm

Boutique Exclusive

Radiomir Tourbillon GMT Bronzo

PAM01284

incl. sales tax

excl. sales tax

The Panerai Manufacture

The engine that drives the technological innovation and horological craftsmanship of the Maison,

transforming ideas and concepts into concrete technical marvels.

Panerai has opened up its manufacturing process to the general public, offering immersion in a world of innovation and cutting-edge technology.

BOOK YOUR VISIT

The Panerai Universe

Explore the pillars that define the world of the Maison, from strategic partnerships to the intricate complications crafted at the pulsating core of the Manufacture

Discover Panerai's Materials. A brand’s signature to innovate and express itself

Discover Panerai's Materials

A brand’s signature to innovate and express itself

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Panerai eXperiences

Panerai eXperiences

Embark on an extraordinary journey with the Panerai eXperiences Program, an exclusive offering that opens the door to a world of unparalleled adventures for owners of our Experience watches.

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Luna Rossa

Luna Rossa

A partnership driven by a passion for the sea

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Luminor 10 days face

Luminor Dieci Giorni GMT Ceramica

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panerai find you straps

Find you strap

Find suitable Accessories for your watch by just typing in your Reference Number.
Find your strap
find your strap

Explore our Straps selection

Discover our straps collection in all its variations
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Panerai PAM.Guard

Pam.Guard

Register your timepiece, join Pam.Guard and extend your International Limited Warranty for up to 8 years
Read more
Digital Catalogue

Digital Catalogue

Discover the world of Panerai: history, watches and exclusive contents - all in one place.
Get it now

News and Events

Panerai welcomes Alberto Guerra as new Friend Of the Brand

Panerai welcomes Alberto Guerra as new Friend Of the Brand

Panerai is proud to introduce Alberto Guerra as its newest Friend Of the Brand. The Cuban actor – whose assertive, bold and confident performing style has crystallized his presence in the cinematic industry – embodies the Maison’s DNA and its Luminor collection.

Guerra’s versatile career, spanning across standout roles in Narcos: Mexico, Griselda and The Accident on Netflix, reflects his dedication to excellence and pushing the boundaries of human capability – values closely aligned with Panerai, making him a role model of its kind. As he joins the global team of Friends Of the Brand, Guerra will collaborate on key projects honouring the Maison’s propelling essence, starting with his participation at the 2024 Salón Internacional Alta Relojería México (SIAR).

Known for his dynamic and powerful performances in both Latin American and international productions, Guerra’s passion for storytelling – juggling between movies and tv series blockbusters – parallels Panerai’s commitment to skilled Swiss technicity and Italian design legacy. His journey, much like Panerai’s, is one of dedication to his craft, profound research and a relentless pursuit of innovation. Panerai’s Luminor collection, known for its design timelessness and technical versatility, mirrors Guerra’s drive, talent and ambition.

Guerra himself has expressed his long-held admiration for Panerai’s distinctive designs and rich heritage, making this collaboration a natural fit.

min read
A unifying synergy: Panerai and Luna Rossa Prada Pirelli reaching finals of Louis Vuitton Cup during the 37th America’s Cup

A unifying synergy: Panerai and Luna Rossa Prada Pirelli reaching finals of Louis Vuitton Cup during the 37th America’s Cup

Since 2019, the Maison has sponsored the Luna Rossa Prada Pirelli team in their nautical endeavors deepening a synergy based on performance, technological innovation and a shared commitment to pushing boundaries, underscoring the Maison’s maritime heritage. This year, in occasion of the 37th America’s Cup, this partnership strengthen further. In the waters of Barcelona, Luna Rossa Prada Pirelli team battled fiercely, overcoming the Louis Vuitton Cup’s Double Round Robin tournament and Semi-Finals – hold against US NYYC American Magic, French Orient Express, Swiss Alinghi Red Bull Racing and UK Ineos Britannia teams – qualifying for the Finals and ultimately losing against the British racing syndicate. The Italian crew thrilled spectators with their breath-taking performances, a testament to their passionate determination, powerful resilience and unwavering dedication. Panerai supported the challenges of these Modern Heroes by providing technical timekeeping instruments, engineered and tested for the toughest conditions to guarantee durability, reliability and functionality in every step of the competition. The timepieces, part of the latest Submersible Luna Rossa collection, draw inspiration from the technologies and materials used in the America’s Cup and developed according to the Luna Rossa Prada Pirelli team’s requirements, working hand-in-hand with the crew itself.

min read
Barcelona Boutique Opening

Barcelona Boutique Opening

We are excited to open the doors to our newest boutique in Barcelona at Paseo de Gracia 104, enhancing our presence in the Spanish market. The inauguration, taking place on 4th September during the 37th America’s Cup in the Spanish city, is part of a series of events and launches to highlight this key sporting collaboration. 

Strategically positioned in a vibrant area of Barcelona, the boutique occupies 48 square meters of retail space. Its design is a contemporary take on our identity, marrying sleek Italian DNA with the technical expertise of Swiss watchmaking. The boutique aims to provide an engaging experience for visitors, allowing them to delve into our world, where every detail reflects the brand's commitment to historied past and technological advancement.

The exterior is characterized by clean lines with two prominent windows that draw the eye and allow passersby to glimpse through. Inside, the boutique continues the theme of sporty elegance with a carefully curated interior that blends functionality and style, featuring maritime-inspired blue accents and decor elements that nod to the nearby sea and the ongoing America's Cup, integrating local culture with the brand's identity. Central to the space is a striking illuminated clock display, echoing the Panerai’s distinctive ownership of luminescent innovations.

Our new boutique in Barcelona will debut with a series of events in conjunction with the 37th America’s Cup, where sporting and watch aficionados can experience a slice of the racing thrill through our shared journey with the Luna Rossa Prada Pirelli sailing team.

min read
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