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Get ready for WATCHES AND WONDERS 2025 / Days / Hours / Minutes / Seconds
Tue Apr 01 00:00:00 UTC 2025
00:00:00
+02:00

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As the Official Sponsor for Luna Rossa Prada Pirelli since 2019, Panerai has continued to deepen a relationship of mutual passion for sport and sailing.​
Over the course of this partnership, Panerai has been committed to designing a series of technical timepieces, each reflecting the progress and challenges faced in competitive sailing.​

The synergy between these two Italian legends of the sea is shared journey in pushing the limits of performance where innovation is at the heart of the challenge.​

Discover the Luna Rossa Novelties

PAM01654 – Luminor Chrono Flyback Luna Rossa

Lightweight and built for speed, PAM01654 is a 44mm titanium chronograph featuring flyback function: with a single press, both chrono hands reset and restart—unlike traditional chronos that require three steps. Powered by the P.9100 calibre with 72-hour power reserve, it includes a tachymeter scale for nautical use, vertical clutch and column wheel. Limited to 150 pieces.
PAM01654

PAM01653 – Luminor Luna Rossa

Bold and built for action, the PAM01653 embodies the Luna Rossa spirit with its 44mm steel case, grey hollowed dial and red accents. Powered by the hand-wound P.6000 calibre with 3 Days power reserve, it delivers sharp legibility and essential functions—including small seconds and stop-second function. Empower your wrist with the authentic watch worn by the Luna Rossa crew. 
PAM01653
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Discover the strap assortment dedicated to Luna Rossa. To celebrate the partnership, Panerai stages a strap assortment dedicated to Luna Rossa. With a solid construction, a rubber base is associated to another material such as technical textile, inspired by Luna Rossa uniforms in terms of look and colors, offering a distinctive rendering to customise the watch. The Bi-Material straps combine the high resilience of rubber and the strong look of technical textile. Developed for modern heroes & conceived to be used in the toughest conditions, Panerai straps are subjected to a series of performance tests, for resistance to traction and torsion, friction, sweat, and UV rays.

Panerai voyage with America's Cup reflects a legacy of nautical distinction and innovation.​
This bond, first established in 2017 and cemented in 2019 as the Official Sponsor of Luna Rossa Prada Pirelli embodies the pillars of the Maison that intersects heritage with innovation.​
Panerai's partnership with the sailing team culminates in a synergy of shared values, relentless pursuit of excellence, the Maison’s deep-rooted connection to the marine world, and its commitment to crafting precision instruments for modern heroes.​

Discover the Luna Rossa Collections