As the Official Sponsor for Luna Rossa Prada Pirelli since 2019, Panerai has continued to deepen a relationship of mutual passion for sport and sailing.
Over the course of this partnership, Panerai has been committed to designing a series of technical timepieces, each reflecting the progress and challenges faced in competitive sailing.
The synergy between these two Italian legends of the sea is shared journey in pushing the limits of performance where innovation is at the heart of the challenge.
Over the course of this partnership, Panerai has been committed to designing a series of technical timepieces, each reflecting the progress and challenges faced in competitive sailing.
The synergy between these two Italian legends of the sea is shared journey in pushing the limits of performance where innovation is at the heart of the challenge.
Discover the Luna Rossa Novelties
PAM01654 – Luminor Chrono Flyback Luna Rossa
Lightweight and built for speed, PAM01654 is a 44mm titanium chronograph featuring flyback function: with a single press, both chrono hands reset and restart—unlike traditional chronos that require three steps. Powered by the P.9100 calibre with 72-hour power reserve, it includes a tachymeter scale for nautical use, vertical clutch and column wheel. Limited to 150 pieces.
PAM01653 – Luminor Luna Rossa
Bold and built for action, the PAM01653 embodies the Luna Rossa spirit with its 44mm steel case, grey hollowed dial and red accents. Powered by the hand-wound P.6000 calibre with 3 Days power reserve, it delivers sharp legibility and essential functions—including small seconds and stop-second function. Empower your wrist with the authentic watch worn by the Luna Rossa crew.
Luminor Chrono Flyback Luna Rossa Titanio
PAM01654
New In
Submersible Luna Rossa
PAM01565

Discover the strap assortment dedicated to Luna Rossa. To celebrate the partnership, Panerai stages a strap assortment dedicated to Luna Rossa. With a solid construction, a rubber base is associated to another material such as technical textile, inspired by Luna Rossa uniforms in terms of look and colors, offering a distinctive rendering to customise the watch. The Bi-Material straps combine the high resilience of rubber and the strong look of technical textile. Developed for modern heroes & conceived to be used in the toughest conditions, Panerai straps are subjected to a series of performance tests, for resistance to traction and torsion, friction, sweat, and UV rays.

Panerai voyage with America's Cup reflects a legacy of nautical distinction and innovation.
This bond, first established in 2017 and cemented in 2019 as the Official Sponsor of Luna Rossa Prada Pirelli embodies the pillars of the Maison that intersects heritage with innovation.
Panerai's partnership with the sailing team culminates in a synergy of shared values, relentless pursuit of excellence, the Maison’s deep-rooted connection to the marine world, and its commitment to crafting precision instruments for modern heroes.
This bond, first established in 2017 and cemented in 2019 as the Official Sponsor of Luna Rossa Prada Pirelli embodies the pillars of the Maison that intersects heritage with innovation.
Panerai's partnership with the sailing team culminates in a synergy of shared values, relentless pursuit of excellence, the Maison’s deep-rooted connection to the marine world, and its commitment to crafting precision instruments for modern heroes.
Discover the Luna Rossa Collections
Submersible Luna Rossa
PAM01565
Submersible GMT Luna Rossa Titanio
PAM01507
Luminor Quaranta Steel DLC Luna Rossa
PAM01408
Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™
PAM01543