The next PamCast will take you to the source of the most precious metal: GOLD.


Panerai’s release of a new playlist loaded with electrifying tracks is a tribute to the legendary icon Luminor. A mix of complex, powerful and intense orchestrations will immerse you in the brand’s myth, shrouded in gold dust.


The all-encompassing compilation of genres fuses sounds and styles — hip-hop and alternative R&B, experimental funk lyrics at breakneck tempos — to bring listeners into the universe of Panerai, revealing a distinguished and legendary past, while embracing the present with a enlightened outlook toward the future.  


Each track is a treasure from a master of music. The first, “The Ecstasy of Gold,” from Ennio Morricone, a giant of film scores, combines ethereal, wordless vocals with the emotional force of the composer. The essential track, “Gold Digger” by Kanye West, has a  stark, rhythmic quality thanks to the mixture of scratches and handclaps that follow the lyrics’ cadence, while “Gold” by Kiiara is a perfect pop package, with an  affecting sound that vibrates between upbeat and melancholy.




Laboratorio di Idee


Straps Collection