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Pushing one’s limits, broadening horizons and experiencing the thrill of overcoming challenges

The Luminor Luna Rossa Quaranta BiTempo PAM01404 delivers with its automatic P.900/GMT calibre with a three-day power reserve. Displaying two time zones, the tip of the GMT hand is gilded in red as a tribute to the colour of the Luna Rossa Prada Pirelli boat. The watch is set in a 40 mm steel case and features a blue sun-brushed dial.


The Luminor Luna Rossa Chrono Carbotech PAM01519, set in a 44 mm Carbotech case with a blue sun-brushed dial, transforms over time according to how it’s used, changing visually to match the wearer’s surroundings.


Two references, PAM01378 and PAM01381, are added to the Luminor Due collection. PAM01378 is set in a polished 38 mm steel case matched with a white Saffiano leather strap that bears the team’s name and red stripe logo, while PAM01381 is set in a polished 42 mm steel case matched with a grey bi-material strap.

As the legends of the sea forge ahead on their quest to conquer the 37th America’s Cup, Panerai, as the official sponsor of the Italian Luna Rossa Prada Pirelli sailing team, introduces new timepieces from the Luna Rossa collection, inspired by the technical innovation and the majestic beauty of the yachting world. An urban reinterpretation of courageous values from the world of sport, these new timepieces feature creative details inspired by Luna Rossa’s boat materials and aesthetics that offer powerful appeal for all genders.